Beer

Beer Battles are Brewing. Macro- versus Micro-brews

Photo: Youtube screen capture I was a little surprised last Sunday to see Anheuser-Busch (A-B) launch a snarky and even pompous assault on microbreweries. It came in the form of a Budweiser commercial that sought to definitively set itself apart from its craft beer competition. And I was very surprised to see a response by a small, craft beer advocacy group less than 48 hours later that put Budweiser back in its place as a generic, mass-produced beer. The Budweiser ad titled “Brewed the Hard Way” aired during the Super Bowl and it mocks craft beer drinkers and the microbrews themselves with text such as “Proudly a macro-beer. It’s not brewed to be fussed over,” and “It’s brewed for drinking. Not dissecting.” Within 48 hours, Hopstories.com out of Corvallis released a response, a video shot in the same style as the Budweiser ad, with text proclaiming, “Craft Beer. Proudly brewed by people. It’s not brewed to be slammed. It’s brewed to taste good,” and “Only craft beer is brewed by hand, the actual hard way. We will savor our hundreds of styles, you keep pushing your one.” The Hopstories video made quite an impact with 200,000 views so far this…